Selected Work
Based in New York, with eight years building digital products for premium consumer brands, from a made-to-order startup to the world's largest prestige beauty company.
At Estée Lauder Companies I own the digital products and strategy for loyalty, from the programs and dashboards to the reward experiences and member exclusives behind brands like MAC, Clinique, and Aveda.
Before that at Prose, I worked on made-to-order beauty from the inside out, the systems that understood every custom formula and the digital unboxing that shipped with it. I also helped launch the brand's first international market.
Helping brands people love, love their customers back.
Loyalty product strategy and roadmap across nine brands, including MAC Lover Rewards, Clinique Smart Rewards, and Aveda+ Rewards.
Store fulfillment and omnichannel commerce: a Ship from Store expansion, an order routing initiative, and the playbook that brought the program to a second brand.
Personalization and fulfillment platforms for made-to-order beauty: from the consultation to the Brooklyn factory floor, and the digital side of the brand's first international launch.
I am drawn to brands people feel something about, and to the unglamorous work that makes them feel effortless: the new product only members can shop, the birthday gift that appears during her birthday month, the digital unboxing tied to her unique formulas.
My work sits where digital meets physical.
