Five of my favorite product projects,
from membership to manufacturing.

Select products made available to loyalty members only, so the moment a customer wanted one became the moment she joined. Shipped in two markets, with a members-first product debut.

A rebuilt member dashboard that makes points, rewards, and benefits easy to find. Sequenced deliberately, from quick wins on existing rails to a full redesign.

Printed product collateral became a personalized digital leaflet, generated for every order and opened by the QR code in the box. In production three years on, still saving costs and reducing waste with every order.

Store inventory put to work fulfilling online orders, scaled from a small pilot to a national store network and then to a second brand.

Prose's first international market. The consultation, checkout, and customer account rebuilt for a new country, with formulas, labels, and the factory floor localized to match.