Five of my favorite product projects, from membership to manufacturing.
01
Member Exclusives
Select products made available to loyalty members only, so the moment a customer wanted one became the moment she joined. Shipped in two markets, with a members-first product debut.
Clinique 2025–26
02
Rewards Dashboard Redesign
A rebuilt member dashboard that makes points, rewards, and benefits easy to find. Sequenced from quick wins on existing rails to a full redesign.
Aveda 2026
03
Digital Unboxing
Printed product collateral became a personalized digital leaflet, generated for every order and opened by the QR code in the box. In production three years on, still saving costs and reducing waste with every order.
Prose 2023
04
Ship from Store
Store inventory put to work fulfilling online orders, scaled from a small pilot to a national store network and then to a second brand.
MAC 2023–24
05
Prose in Canada
Prose's first international market. The consultation, checkout, and customer account rebuilt for a new country, with formulas, labels, and the factory floor localized to match.
Brand names, trademarks, and imagery are the property of their respective owners and appear here solely to illustrate work I contributed to. Views are my own. No confidential or unreleased material is shown. Campaign imagery via clinique.com, aveda.com, and prose.com. MAC store photo: Hans Olav Lien, CC BY-SA 3.0, via Wikimedia Commons.